3 Reasons To Share Instagram Stories For Your Business

Instagram marketing is a hot topic these days. And there's no reason for you not to jump on board and get your business out in front of potential customers. Here are three reasons why you should start creating stories on Instagram: 

These days, it’s much easier to get your business in front of others. But there are millions of others who are right there with you. A website, blog, and email list aren't enough. You need a strategy which includes more than text. Videos and photos on Instagram are a great start. These are also unique in that they only last for 24 hours. Some true fans will be so eager to see every story that they'll eagerly check in every day, so they don't miss a single thing. 

If you're posting regularly, you will be among the first stories that people see when they open their app. And by posting throughout the day, each day, people will become engaged with your business. They will likely also be looking to see what you post next. 

Because of algorithms, not everyone will see every post you make. So, the more you post, the more people who will see you on daily. The more often they see you, the more likely they are to buy from you when they're in need of what you offer. 

When you engage your followers with your voice, your face, your home or your office, you’re forging a powerful connection. You may be doing mundane things — such as prepping for a meeting or showing you signed this year’s business insurance paperwork. But you are connecting with them on a level that's far above what past generations have done. By talking to your followers as if they're right there with you — as a friend chatting over coffee — you pique their interest in your business. As you share valuable content, they also begin to trust you. And some will become such fans of yours that they'll happily buy your products or services. 

Of course, building and growing your business isn't simply as easy as adding to your story ten times a day. But you can add an element of fun as you go about your day-to-day tasks. Additionally, you'll reach potential customers who might not have ever known about you if you weren't on Instagram!